Brand
Give the name its weight before sales open.
- Brand films and film series
- Hoardings, OOH and print
The AI partner
for real estate.
We work with top real estate developers to elevate their projects with AI and tighten the sales loop around them.
One partner across the whole sales loop
One story, every touchpoint.
Project launch
Make launch night the moment the project becomes real.
- Reveal films and launch shows
- Concept pages and layouts books
Sales loop
Move every enquiry closer to a site visit.
- Sales films and decks
- Voice AI agents for every lead
Case 01 · Brand relaunch · Delhi and Gurugram, 2026
Where life gathers
A developer building homes since 1976 was relaunching its brand around one thought: the people who keep a place open for you. We carried that thought from a phone screen to a cinema to the city's busiest roads.
- Challenge
- One idea that reads in two seconds on a flyover and still holds for 45 seconds in a dark cinema.
- What we did
- A paper-plane reveal film in nine finals, a 30 second cinema-scope spot, and the “Your place is waiting” key visual with wide and vertical adapts.
- Result
- The key visual went up on 27 sites across Delhi and Gurugram, Delhi Airport T3 included.
On the road
Case 02 · Max Estates · The Bungalows, Sector 59, Gurugram
A launch, end to end
Max Estates was opening sales for The Bungalows, sky residences in Sector 59, Gurugram, with one launch evening and a sales gallery to fill. We built the show for the stage, the films for the sales team and the book for the gallery table, so a buyer hears one story from the first slide to the signature.
01The launch show
- What we did
- An interactive show of fourteen scenes with one continuous line drawn through every frame, from masterplan to living room.
02The concept page
- What we did
- A concept page we built for the project: hover a floor, open its plan drawn from CAD, step into twelve rooms and switch the light between day, afternoon and evening.
Drag the line to change the hour.
03Three sales films
- What we did
- One walkthrough told three ways, Bespoke, Collected Memories and Moody Vintage, relit to read as photographs, with real tower shots, 2K masters and the RERA voiceover on the end slate.
04The layouts book
- What we did
- An 82 page A3 print book with bleed and crop marks and a 34 page digital edition. Plans were cut as vectors from CAD and checked with the architects round by round.
Case 03 · Hero Homes · A character-led film series, 2025 to 2026
Kasa, a home with a heart
Hero Homes speaks to families through Kasa: a small plush house with a red roof, dot eyes and a door for a mouth, who glows when it is happy. We bring Kasa to the screen release after release, so by the time a family visits a project, the brand already feels like someone they know.
- Challenge
- Keep one developer's brand warm in a family's mind across many projects and many months, long after a single launch ad is forgotten.
- What we did
- A recurring cast, Kasa and the girl who befriends it, and a run of short films around them: teasers, numbered episodes and launch films for Leafsong Retreat in Mohali and Greater Noida.
- Result
- A series that has run on the Hero Homes channel since October 2025 and now carries the Greater Noida launch on Times OOH hoardings, with new Kasa episodes in production.
The series, in release order
Tap a film to play it.
On the road
Kasa on Times OOH hoardings for the Greater Noida launch.
More work
Selected films
What we do in real estate
From first look to signed booking
Brand films and series
Films that give a developer a point of view, and recurring characters that carry a campaign across a year of releases instead of a single post.
Launch films and shows
The reveal film in every length and ratio, the cinema cut, and the show that runs the launch evening from one laptop.
Concept pages and 3D explorers
A project buyers can walk before it is built: light through the day, floor by floor detail, and a way to register interest.
Sales films and broker decks
Short films for each interior mood and browser decks a broker can run on a phone, a laptop or the gallery screen.
AI presenters in the buyer's language
One presenter who walks a buyer through the home with subtitles in Arabic, Russian or Chinese, so the same film works in every market you sell to.
Voice AI agents
Agents that call every new enquiry back, qualify budget and timeline, book the site visit and follow up until the buyer answers. Built on Verbeo, our own voice platform.
Start a project
Launching, repositioning or selling into a new market?
Share the project brief with us on WhatsApp.
Chat on WhatsAppOr email: daksh@simplifygenai.com · gurleen@simplifygenai.com
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Thank you.
Your project details are with Daksh, our founder for real estate. He will get back to you by email or WhatsApp.
Meanwhile, the work above is the best way to see how we would approach your launch.